Role / Art Director
Rohto Mentholatum
2020
Developed as a new sub-brand under the Rohto Mentholatum umbrella, Lipstician is a comprehensive branding and packaging project centered around three specialized lip serums. Positioned conceptually as "The Lips Expert," our objective was to build a complete, cohesive brand identity from the ground up.
Every touchpoint was meticulously crafted to exude beauty, scientific precision, and a pristine laboratory aesthetic, resulting in a brand that feels effortlessly high-quality and inherently trustworthy.
THE SITUATION
THE DEMAND BECOMES SOPHISTICATED
Skincare is no longer just a routine; it's an essential pillar of self-care. Health-conscious consumers demand more than the basics—they want cutting-edge ingredients, new beauty technology, and real knowledge from industry experts.
THE SOLUTION
Lipstician - LIP SERUM
While nature has its place, effective skincare is best left to science. Lipstician relies on premium, expert-backed clinical ingredients, inspiring a brand aesthetic that is clean, minimal, and trustworthy.
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