Role / Art Director
Honda
2020
“ Honda - I Love Vietnam” is an ongoing traffic safety TV show and has been around for more than 10 years, targeting adults. However, the year 2020 Honda made a crucial change for the TV show, shifting its contents from only talking to adults to children,and so, “Fun With Traffic” was born.
The show was a success in 2020, not only as a TV show on national TV (VTV), reached millions of children across Vietnam, but the lessons also got adopted to the Ministry of Education and Training and now have since become a stable in educational curriculum of children from 3-5.
Watch the series here on the ILOVEVIETNAM YouTube channel
BRIEF
Vietnam’s rapid growth has led to chaotic traffic and poor driving habits. The I Love Vietnam campaign was losing impact, it needed a reset.
INSIGHT
Psychologists say traffic ethics form with our basic morals at the age of 3-5 years old. To bring order to street traffic, we started talking to the kids - the future drivers of Vietnam.
IDEA
Turn a traditional awareness campaign into an animated series that builds habits early through storytelling and characters.
EXECUTION
FUN WITH TRAFFIC - VUI GIAO THÔNG
Animated TV series designed for kids. Using engaging and relatable characters, stories with repeatable formats to make traffic behavior intuitive and memorable, while being entertaining. Broadcast nationally and distributed through interactive digital platforms
Beyond the series, we also created supporting materials to promote the animation, such as music videos that compile basic traffic lessons, making them easy to remember with catchy melodies that kids can enjoy while learning.
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