Role / Art Director
Honda
2021
Following the successful animated TV show of season 1, “Fun with Traffic 2” is packed with more interesting traffic safety lessons. Season 2 aimed to do more than just teaching children traffic safety, but to also spread Vietnamese local cultures. The new season features our main characters on the mission to rescue the new characters and bring lesson about traffic safety to all around Vietnam.
Watch season 2 here on the ILOVEVIETNAM YouTube channel
Season 1 introduced traffic safety through simple, repeatable storytelling. In Season 2, the approach evolved into a more structured narrative system, expanding beyond isolated lessons into a connected story world.
By establishing the “Honda Traffic Safety Bureau,” led by the Professor, Bi, Bo, and Ben were repositioned as active agents responding to traffic situations. This allowed the series to expand its scope, introducing new characters, environments, and cultural contexts while maintaining a repeatable storytelling structure that reinforces behavior through familiarity.
This shift made the content more engaging and memorable, strengthening its ability to shape long-term behavior.
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