Role / Creative Lead
Client / Ai+Di
2025
Ai+Di is an AI company that emerges as a human-centered technology not to replace humanity, but to help people reconnect withtheir inner strength, natural wisdom & inherent peace through: Artificial Intelligence. The core human values thatmachines can never replace are: authentic emotions, deep empathy, and a moral sense of human responsibility.

BRIEF
The core product is envisioned as a digital companion, an AI system that supports users in navigating life and decision-making through a balance of logic, emotion, and natural laws. Designing a brand identity and system where technology feels human.
THE IDEA
A brand built on the balance between logic and emotion, technology and human intuition, supporting decision-making through both intelligence and human insight.
The identity expression is clean, modern and avoid extremes: overly spiritual or technical.
The Eye → Insight & discovery
The Sun → Illumination & guidance
SCABILITY
Built a flexible identity system designed to scale across products and services while maintaining a unified core.











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